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Given that Apple has garnered more "Best Of" categories than any other entity in the race by Editor choice of reader vote, it seems silly that the Free iPod Back to School Special isn't mentioned here. When the Marketer of the Decade's Best Brand of the Decade gives away for free after rebate the Best Product of the Decade, without even employing their Campaign of the Decade, that HAS TO BE the Promotion of the Decade nonpareil.
The Simpson's/7-Eleven promo was electrifying, fun and magical. Only Homer, with the touch of 7-Eleven could have pulled this off........Doooooooh !