The picture is quite blurred. We have many perspectives between brackets the dominating perspective:
internal regular business (web 1.0) ;
internal research (web 2.0 with some co-creation);
external regular business (web 1.0 with experimental web 2.0)
the majority regretfully works like this.
a smaller numer (approx 10.000) is sharing and a even smaller numer is co-creating.