Which Double-Secret Fact Surprised You Most?
99.9% of people who are served an online display ad do not click on it.
TV viewership is now at its highest point ever.
96% of all retail activity is done in a store. 4% is done on line.
DVR owners watch live TV 95% of the time. 5% of the time they watch recorded material.
99% percent of all video viewing is done on a television. 1% is done on line.
The difference in purchasing behavior between people who use DVRs to skip ads and those who don’t: None.
Since the 1990s, click-through rates for banner ads have dropped 97.5%.
Since the introduction of TiVo, real time TV viewing has increased over 20%.
Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them.
TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.
Select up to 3 answers.
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