Who poses the biggest threat to full-service agencies’ dominance of advertising in Canada? (poll 4403262)

Who poses the biggest threat to full-service agencies’ dominance of advertising in Canada?

Niche agencies. Doing one thing very well makes money.

Social media/digital agencies. The future is 1s and 0s.

Media agencies. They’ve been innovating for years and brands trust them.

Media owners. There’s unprecedented cooperation taking place at broadcasters and publishers.

PR firms. Reputation is everything in the age of social media.

No one. The full-service model will survive intact.

Vote View Results

See this poll on: https://poll.fm/4403262/embed