What's behind Air Canada's demand that the NHL take action against head injuries? (poll 4700445)

What's behind Air Canada's demand that the NHL take action against head injuries?

Nothing but good intentions. Shame on the league for not acting faster.

Local bolsterism. Air Canada is headquartered in Montreal after all.

A quick PR stunt to get its name associated with 'safety.' Nothing will come of it.

Justification to take their sponsorship money elsewhere.

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