Marketing is strategic and sales are tactical. The latter is more effective when it has a strategic roadmap to follow.
Most well run companies have a senior executive responsible for BOTH Marketing and Sales, since it is necessary to make certain that one funtion is operating in harmony with the other.
If anyone is interested, read Peter Drucker for the best understanding of how each of these functions should operate.
Marketing is strategic and sales are tactical. The latter is more effective when it has a strategic roadmap to follow.
Most well run companies have a senior executive responsible for BOTH Marketing and Sales, since it is necessary to make certain that one funtion is operating in harmony with the other.
If anyone is interested, read Peter Drucker for the best understanding of how each of these functions should operate.