In the last two years, what has been the biggest change to the way you market your products and services? (poll 7507032)

In the last two years, what has been the biggest change to the way you market your products and services?

Creating and distributing thought leadership content

Developing marketing campaigns to targeted audiences

Measuring ROI of marketing programs beyond cost per lead

Shifting budget and resources from traditional channels to digital media

Using data to help drive marketing decisions

Other:

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