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The symbolist poster was too subtle for me, couldn't figure out what I was supposed to do. Liked the dramatic approach, but don't make it too wordy.
I think that it would be beneficial to target the population most difficult to attract to public libraries--the wide age span between and possibly including teens through adults. We know how to market the public to youth and seniors (and they have the most time to use the library, on site and remotely--it is that segment of the population who need to be informed of the wide range of benefits we have to offer.
I voted for number 1 but I'm not really attracted to either.
Is there a reason that we are not targeting the unemployed who regularly use the library to research potential employers and to submit resumes? or those who do not have internet access unless they use the computers in the library? or the singles, the middle aged & others who spend so much money on buying books they could easily borrow? There is nothing wrong with targeting seniors, teens, & families but we do have more potential customers out there in this precarious financial time.
I really do not like either ad.... Why not an ad like ? ->
" It's all there online and in print .
Enjoy what you want to enjoy !
Learn what you need learn!
It's all there at your public library ! "
RICH
I am loving the overall visual of the dramatic poster, it really grabs your attention. My only real problem is that you have to kind of squint to see the word LIBRARY to know what the poster is promoting.
I chose image #2 because we are marketing to those who are not using the library and less words and a more visual message may reach that audience.
See my comment at http://nancydowd.wordpress.com/2008/07/29/what-do-you-think/#comment-82
I like the dramatic treatment better, but I wonder if the long story will be too small for people to read. Sometimes libraries only have space to post an 8 1/2" x 11" poster.
I liked the dramatic image better, because it's, well, dramatic. The second approach is maybe a little too subtle. But why are we only solving "little" problems? I remember ALA's motto, "Libraries Change Lives." It wasn't "Libraries Change Lives a Little."
I picked #1 design -- as it seemed to have 'something to say'.. THe 2nd design looked vague and without something to offer.
Thanks for asking.
I was wondering if the stories that appear on the posters would be run by a test market in that demographic? If I were a senior, I might be offended by the implication that seniors are so frail. Maybe not, but it would be good to make sure first!