Just the fact you have asked the question proves it is effective. This may very well change the way charities seek donations for various causes.
I think if people truly know what ALS is and; how a person's life is who is afflicted with the disease becomes, then it is raising awareness. It is awful for that person and for the caregiver. When that person is diagnosed, they know exactly what they have to look forward to . And, they know there is no treatment. I am glad that awareness is finally being brought to this horrible disease; however, it is unfortunate that it had to be started by someone who used to be in the public eye. We are all "worth saving".
It's the topic of the Baxter Bulletin's online poll. Yes, it has attracted attention for ALS, and if reports are believed, it has increased donations. I watched a MHHS classmate live with and then die with ALS, and it is a terrible disease.