I'm a sucker for anything that tugs at the heartstrings. But, what I really saw in this ad was McDonald's connection to communities. There's nothing phony or gimmicky there. Real people who live in these communities work at and eat at McDonalds. The Wendy's in our community burned last Friday and though the food wasn't the greatest, we all feel sad for the loss to our small town.
Keep it up, McDonalds and do something to improve the food while you are at it!
mJ - 9 years ago
I don't care for MCD's food (although I am guilty of eating their fries on occasion) but I think the ad in and of itself is a great marketing strategy. If Chick-Fil-A did something like this the polls would show something different I think....
lydia - 9 years ago
it struck me as a gimmick to make you think they cared(individual franchise probably do). but if MCD's truly cared they would go back to serving quality food,fresh cooked not grey,or taken out of a bin and rewarmed.
I'm a sucker for anything that tugs at the heartstrings. But, what I really saw in this ad was McDonald's connection to communities. There's nothing phony or gimmicky there. Real people who live in these communities work at and eat at McDonalds. The Wendy's in our community burned last Friday and though the food wasn't the greatest, we all feel sad for the loss to our small town.
Keep it up, McDonalds and do something to improve the food while you are at it!
I don't care for MCD's food (although I am guilty of eating their fries on occasion) but I think the ad in and of itself is a great marketing strategy. If Chick-Fil-A did something like this the polls would show something different I think....
it struck me as a gimmick to make you think they cared(individual franchise probably do). but if MCD's truly cared they would go back to serving quality food,fresh cooked not grey,or taken out of a bin and rewarmed.