Please select the single marketing activity that you think will make the largest commercial impact in 2017 for your business (or your clients). Thanks!
Big Data (including market and customer insight and predictive analytics)
Content marketing
Communities (Branded niche or vertical communities)
Conversion rate optimisation (CRO) / improving website experiences
Display (Banners on publishers, ad networks social media including retargeting and programmatic)
Internet of Things (IoT) marketing applications
Marketing Automation (incl CRM, behavioural Email marketing and web personalisation)
Mobile marketing (Mobile advertising, site development and apps)
Paid search marketing, e.g. Google AdWords Pay Per Click
Online PR (including influencer outreach)
Partnerships including affiliate and co-marketing
Search Engine Optimisation (SEO)
Social media marketing including Social CRM and Social Customer Care
Wearables (e.g. Apple Watch, activity trackers, augmented reality)
Other:
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