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What departments will be front and centre for your retail marketing strategies this year?
Produce with a punch. With consumers looking for more healthy options, fresh produce will be at the forefront in my store plans.
Convenience is king. Time-pressed customers want ready-to-eat or ready-to-heat meals, so I'll be boosting my HMR offerings.
Expert advice. From pharmacists to in-store chefs, more expertise from different departments will boost basket size and loyalty.
Non-food gains. From beauty to floral, there's more opportunity to grow sales in other non-food offerings.
Posted 6 months.
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