3. Which are the top 5 VoC areas you will be prioritising in 2017?
Correlating current customer performance to profitability
Decentralising VoC ownership to various business units
Linking feedback to existing business intelligence
Focus on improving vendor relationship
Rationalising the collection points included in feedback
Continuing to establishing/set up the VoC programme
Socialising value of VoC within business
Reducing the cost of customer feedback
Improving the sentiment analysis/verbatim accuracy
Collating evidence of the impact of VoC insights on business improvements
Broadening the collection points included in feedback
Improving the reporting capability/style/distribution
Broadening the customer types included in feedback
Improving the way in which outputs are translated/applied by the business
Strengthening/training the team
Other:
Select up to 5 answers.
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