Although it was never actually a thing that was in development, the fact that an executive from Doritos implied that women want to eat quietly and delicately speaks to a bigger problematic picture of societal gender norms. It's the same reason why fat people, fat as opposite of skinny not an insult, are afraid to eat in public. Somehow, women feel like they're being judged for eating "like a man." Who taught them that? Their mothers and grandmothers, who were taught that no one likes an "unladylike" woman--loud, masculine, sporty, smart.
Wait! I thought we all came to an agreement that the marketing for lady friendly chips were wrong, but the concept was good. Sorry, I fucked up the poll this week ya'll!