Communication before campaign?
Communication during campaign?
Communication post campaign?
Follow up & updates
Twitter
Instagram
Facebook
Snapchat
Overall impression of engagements
Photo quality
Photo content (subject matter)
Photo represented brand well
Number of images in article
Visually captivating
Article(s) was fair and honest
Article writing was professional
Article had an appropriate amount of personality to make it sound REAL
Format & presentation was appealing