Brand Study Test HB

Q.1

Are you a parent?

Yes
No

Q.2

Please indicate your gender?

Male
Female

Q.3

Please indicate your age group

14-17
18-24
25-34
35-44
45-49
50-54
55-64
65+

Q.4

Which of the following best describes your race or ethnicity?

Black or African-American
Caucasian/White
Hispanic
Asain
Native American
Multi-ethnic
Other

Q.5

What is your current marital status?

Married
Living with a significant other
Single
Divorced or seperated
Widowed

Q.6

To the best of your knowledge, what is the total amount of annual income before taxes for your household? If you don't know, please give your best guess

Under $15,000
$15,000 to Less than $25,000
$25,000 to Less than $35,000
$35,000 to Less than $50,000
$50,000 to Less than $75,000
$75,000 to Less than $100,000
$100,000 or more
Prefer not to answer

Q.7

Which of the following best describe your experience with each of the sites listed below?

	Several times a day	About once a day	Several times a week	About once a week	Once a month or less	Heard of it, never visited	Never heard of it
Essence.com
Jezebel.com
Refinery29.com
XOJane.com
HelloBeautiful.com
MadamNoire.com

Essence.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

MadamNoire.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

XOJane.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

Refinery29.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

HelloBeautiful.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

Jezebel.com

Several times a day About once a day Several times a week About once a week Once a month or less Heard of it, never visited Never heard of it

Q.8

RANK from top to bottom the amount time you access these types of sites using each of the devices below?

Mobile
Desktop
Tablet

Q.9

Which of the following best describes your experience with each of the following social media sites?

	Several times a day	About once a day	Several times a week	About once a week	A few times a month	Once a month or less	Heard of it, never visited	Never heard of it
Pinterest.com
Instagram.com
Twitter.com
Linkedin.com
YouTube.com
Facebook.com
Vine.com
BlackPlanet.com

Pinterest.com