lofferslair
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All polls by lofferslair
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Which of the following do you consider to be part of ‘customer insight’? (please tick all that apply)
Posted 10 years on
poll.fm/8211649/embed
Are you a leader responsible for providing 'customer insight'?
Posted 10 years on
poll.fm/8211635/embed
Do you recognise a bias to your background (as outlined above)?
Posted 10 years on
poll.fm/8190647/embed
For Customer Insight Leaders - What is your functional background?
Posted 10 years on
poll.fm/8190641/embed
How is your Customer Insight team organised?
Posted 10 years on
poll.fm/8172168/embed
How do you measure your marketing effectiveness?
Posted 9 years on
poll.fm/8664564/embed
How commercially accountable is your Marketing team?
Posted 9 years on
poll.fm/8664576/embed
These 3 Data Models are updated when business changes (e.g. products, channels, customers, markets)
Posted 9 years on
poll.fm/9023933/embed
We have a documented Physical Data Model that represents what analysts can find in database(s)
Posted 9 years on
poll.fm/9023928/embed
We have a Logical Data Model that translates Conceptual into flexible technology-independent data structures
Posted 9 years on
poll.fm/9023927/embed
We have a Conceptual Data Model that represents our business context
Posted 9 years on
poll.fm/9023924/embed
We consider behavioural biases in all our comms design & test for effectiveness in helping customers achieve a good outcome
Posted 9 years on
poll.fm/8884417/embed
We design products based on insight evidence of needs and track we continue to meet changing needs in product reviews
Posted 9 years on
poll.fm/8884412/embed
We bring our customers to life for everyone who works in our company & embed fair treatment in our culture
Posted 9 years on
poll.fm/8884402/embed
We clearly define Target Markets for all our products, including identifying vulnerable customers & those for whom product is unsuitable
Posted 9 years on
poll.fm/8884395/embed
My company has a Consumer Segmentation that guides strategy, products, marketing & customer experience
Posted 9 years on
poll.fm/8883410/embed
My company has a Consumer Segmentation that guides strategy, products, marketing & customer experience
Posted 9 years on
poll.fm/8883409/embed
Are you on track with your goal to improve your leadership capability?
Posted 9 years on
poll.fm/8793657/embed
Are you on track with your goal to improve Commercial impact?
Posted 9 years on
poll.fm/8793651/embed
Which, one thing, would you invest in to improve Marketing Measurement?
Posted 9 years on
poll.fm/8664585/embed
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