lofferslair
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All polls by lofferslair
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How do you resource your database marketing team?
Posted 8 years on
poll.fm/9207511/embed
How do you resource your customer research team?
Posted 8 years on
poll.fm/9207508/embed
How do you resource your customer analytics team?
Posted 8 years on
poll.fm/9207498/embed
How do you resource your customer data management team?
Posted 8 years on
poll.fm/9207496/embed
Data Models are supported by MetaData (e.g. Data Dictionary) to explain meaning of fields & values
Posted 9 years on
poll.fm/9023937/embed
These 3 Data Models are updated when business changes (e.g. products, channels, customers, markets)
Posted 9 years on
poll.fm/9023933/embed
We have a documented Physical Data Model that represents what analysts can find in database(s)
Posted 9 years on
poll.fm/9023928/embed
We have a Logical Data Model that translates Conceptual into flexible technology-independent data structures
Posted 9 years on
poll.fm/9023927/embed
We have a Conceptual Data Model that represents our business context
Posted 9 years on
poll.fm/9023924/embed
We consider behavioural biases in all our comms design & test for effectiveness in helping customers achieve a good outcome
Posted 9 years on
poll.fm/8884417/embed
We design products based on insight evidence of needs and track we continue to meet changing needs in product reviews
Posted 9 years on
poll.fm/8884412/embed
We bring our customers to life for everyone who works in our company & embed fair treatment in our culture
Posted 9 years on
poll.fm/8884402/embed
We clearly define Target Markets for all our products, including identifying vulnerable customers & those for whom product is unsuitable
Posted 9 years on
poll.fm/8884395/embed
My company has a Consumer Segmentation that guides strategy, products, marketing & customer experience
Posted 9 years on
poll.fm/8883410/embed
Is there a gap in the market for consultancy specifically for customer insight leaders?
2
votes
Posted 10 years on
poll.fm/8105338/embed
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