Which is the single biggest barrier to you maximising the value of your customer insight?
Lack of digital skills (specifically) in customer insight team?
Lack of confidence in customer insight leader?
Lack of clear Customer Strategy?
Lack of a team culture focussed on outcomes/action?
Lack of skills/knowledge in customer insight leader?
New challenges for which team is unprepared?
Lack of interest/sponsorship from top leadership team?
Little cooperation with Marketing or Operations to act on insights?
Insufficient investment in technology/analytical infrastructure?
Insufficient data or poor data quality?
Lack of skills/knowledge in customer insight team?
Other:
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