Which is your favourite 'top tip'?
Avoid becoming an alternative IT department (data team)
Share commercial targets with sales/retention teams (database marketing team)
Visit touch-points (database marketing team)
Overcome the “just buyers” misconception (research team)
Train your analysts in story-telling skills (analytics team)
Invest in commercial understanding (database marketing team)
Apply Behavioural Economics (research team)
Invest in Scheduling and Automation software (data team)
Produce desirable insight ‘objects' to fuel demand (research team)
Mentor your analysts in data visualisation skills (analytics team)
Produce Customer dashboards (data team)
Allow time for thorough data exploration (analytics team)
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