Which is your favourite 'top tip'?
Invest in Scheduling and Automation software (data team)
Visit touch-points (database marketing team)
Apply Behavioural Economics (research team)
Invest in commercial understanding (database marketing team)
Produce desirable insight ‘objects' to fuel demand (research team)
Train your analysts in story-telling skills (analytics team)
Overcome the “just buyers” misconception (research team)
Mentor your analysts in data visualisation skills (analytics team)
Produce Customer dashboards (data team)
Share commercial targets with sales/retention teams (database marketing team)
Allow time for thorough data exploration (analytics team)
Avoid becoming an alternative IT department (data team)
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