Which, one thing, would you invest in to improve Marketing Measurement?
Marketing cost data capture / Marketing automation
Culture work (coaching/mentoring for a collaborative, commercially accountable culture)
Better marketing reporting
Customer Insight team training - to help marketing achieve improvement in this area
Proper experimental design for BTL marketing (process, control groups, feedback loops)
Design of the right marketing metrics for your business (consultancy)
Econometric models
Finance/Commercial training for Marketers
Marketing attribution training (the art & the science) - for marketing/finance/insight teams
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