What do you think of Equinox's 'Commit to Something' campaign? (poll 9259778)

What do you think of Equinox's 'Commit to Something' campaign?

Equinox's ad department is eating crack sandwiches for breakfast. The campaign is offensive and portrays the company in a vulgar light.

I applaud Equinox for daring to take a bold stance, but I'm not quite sure whether the message is on-brand.

This campaign is pure genius. It makes me want to sign up for a membership stat.

Vote View Results

See this poll on: https://poll.fm/9259778/embed