What do you think of Equinox's 'Commit to Something' campaign?
Equinox's ad department is eating crack sandwiches for breakfast. The campaign is offensive and portrays the company in a vulgar light.
I applaud Equinox for daring to take a bold stance, but I'm not quite sure whether the message is on-brand.
This campaign is pure genius. It makes me want to sign up for a membership stat.
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